According to the National Association of Realtors (NAR), one in five homes in the U.S. will sell via auction in the next five years. Most of us think: auctions? Aren’t auctions just to sell foreclosures and other distressed properties? Not necessarily. In the last few years, a new trend has emerged: selling and buying high-end non-distressed properties via luxury property auctions.What is an auction? Simply put, auction is a method of offering goods and services for sell through the bidding process. Auctioning involves taking bids and selling the property usually to the highest bidder.Today, the most commonly used type of auction is Open Ascending Auction, also known as English Auction. In this type of auction, participants openly bid against each other by putting higher bids and highest bidder wins the auction. That’s when the famous gavel falls and the auctioneer announces: Sold!There are two basic types of auctions: Reserve Action and Absolute Auction. Under the Reserved Auction, the seller will establish a minimum price (disclosed or undisclosed) for which the property must sell in order for the auction to be valid. If the highest bid does not reach that price, the auction is void. On the other hand, the Absolute Auction has no minimum price (Reserve), which needs to be met.Why luxury auctions? Properly marketed and executed luxury actions have several advantages for the sellers:
Property sells for the highest market price, typically within 60-90 days
Price can exceed the price of a traditionally negotiated sale
Auctions generate more competition and interest among qualified buyers
Property is sold “as is” with no contingencies and with high certainty of closing
Auctions significantly reduce sellers’ expenses (carrying costs, price reductions, and opportunity cost).However, sellers are not the only beneficiaries of auctions. There are several distinctive benefits for the buyers as well:
Bidders (buyers) set their own purchase price
They compete fairly and openly on the same terms with other buyers
No need for lengthy price negotiation process
Buyers know that the seller is committed to sell
Buyers can review property’s Due Diligence Package before the auctionIn most parts of the U.S., the luxury residential real estate market (properties over $1M) is struggling. While low and moderately priced homes are selling relatively quickly nowadays, the high-end properties can linger on the market for many months and sometimes even years.The sellers of luxury properties are faced with substantial carrying costs, price reductions, and opportunity cost, which can add up to hundreds of thousands of dollars. Recently, I have previewed a luxury home in one of San Diego’s most luxurious coastal communities. The sellers had lost over $1M in carrying costs and price reductions since the property was listed for sale almost two years ago,Compare that to a luxury property auction, which typically sells a property for the highest market value within 60-90 days. How do the sellers know that their property had sold for the highest market value? They know because correctly marketed luxury auctions generate the highest number of qualified buyers and ultimately the buyers, not the sellers (or their agents), determine the market value of any property.So, what’s the “secret sauce” of the luxury auctions? For the luxury auction to be successful, it must be properly marketed by a company which specializes in that type of auction. We live in a global economy where goods and services are sold across the country borders, and high-end real estate is no exception. The most successful luxury auctions, involve extensive and well executed marketing campaigns, often with both domestic and global outreach.As a result, it is not uncommon that luxury auction open houses will attract 150 to 450 buyers eager to preview the property. In some cases buyers, who fly in from all over the planet, are allowed to make an offer on the property before the auction day (so called “pre-auction offer”). Such offer can be accepted, declined, or countered by the seller, depending on the price and motivation.On the auction day, there are typically 10-50 buyers, who are ready, willing, and able (have certified funds) to compete to purchase the property. This is in stark contrast with traditionally marketed luxury listings, which typically generate much less interest and fewer, if any, buyers.However, luxury auctions are not for every property and every seller. First of all, the property itself needs to qualify. Typically, the auction firm’s representative will preview the property to make sure that it meets certain criteria to be considered suitable for a luxury auction. Some of the criteria include: price point minimums, architectural design, location, condition, and the overall quality.Secondly, the sellers need to qualify too as they need to be realistic about the value of their property. Auction is a terrific tool to sell a luxury home or estate, but it is not a “silver bullet” to sell grossly over-priced or over-encumbered properties. For instance, if the sellers want to sell their property for $5M, but the market value is around $2M, the auction is most likely not going to help.Lastly, the seller must be committed to sell, because once the property is marketed and the auction properly executed, the odds are high that the property will actually sell. In fact, one luxury auctioning company boasts a success rate of 98%.So, the luxury auctions are not suitable to just “test the market” as some sellers do with conventional real estate agents when they list their properties to see if there is any interest.In conclusion, luxury property auction can be hugely effective tool in both selling and buying high-end properties. Properly marketed and executed luxury auctions sell properties for the highest market value, in the shortest amount of time, with a success rate as high as 98%.
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Finding the Best Business Idea For Your Home Based Business
How many home based business opportunities are available to you? If you want to make money online at home, you really have many options to choose from. The big question is – which one will give you the biggest chance of success? Is there a ‘one size fits all’ answer? The simple truth is that not every opportunity is right for everyone, and not every opportunity will bring you the greatest amount of profit.
So, what are some home business ideas that can make money online for you? The quick and dirty answer is: the one that best suits your particular set of needs. Make a list of your priorities, including a high income; a low-risk schedule; freedom; flexibility; work-life balance; independence; something in your range of skills and expertise; and interesting work that you have an interest in… You can take this list with you and talk to people who are working from home on the same things that you would be considering. Chances are that you will find some great niches that fit your standards and your desires.
But what if you want to get started right away? It’s easy to think that you can jump into a new business idea and be successful immediately, but this often isn’t the case. It takes many different things to make sure that you will be able to get through the hurdles and actually make it to a point where you are seeing profit. If you don’t work at it slowly, you will be setting yourself up for failure. Here’s the lowdown on some different things that you should consider as you create your own business idea:
First, you need to think about what you have to offer. If you don’t have any ideas as to what to do as a freelance writer, a lowdown on finding a niche is very important. Many beginners go into this completely clueless. But if you know that you have a skill that others are desperately seeking, you may be able to provide them with the service they are looking for without having to spend much time building up a website or getting traffic to it.
Another thing to consider is what kinds of products or services would best fit a niche that you would like to get started in. In this case, the lowdown on finding the best business idea for you would include taking a look at what you love to do and what you can offer others. If writing is not your strongest point, but you love to get creative, consider freelance data entry. Freelance data entry does not require a lot of startup capital, but you still need to have the skills that will allow you to be successful in this area. The best lowdown on finding the best business idea for you is to simply start looking at what you like to do and what you can offer others.
There are many other areas of freelance writing that you can explore in order to make the most out of your home based online business. Freelance writers are in high demand online. If you have the skills that are needed to do well in this field, there is no reason that you should not be able to find a great home-based online business that will give you the income that you want.